diff --git a/recipes/cipd_roller.proto b/recipes/cipd_roller.proto
index d48a358..4ea7143 100644
--- a/recipes/cipd_roller.proto
+++ b/recipes/cipd_roller.proto
@@ -53,4 +53,8 @@
 
   // Auto roller module options.
   recipe_modules.fuchsia.auto_roller.Options auto_roller_options = 10;
+
+  // Name to use in the commit message ("roll: <roll_name>"). Defaults to a list
+  // of the basenames of package names.
+  string roll_name = 2;
 }
diff --git a/recipes/cipd_roller.py b/recipes/cipd_roller.py
index ad80fc0..2077466 100644
--- a/recipes/cipd_roller.py
+++ b/recipes/cipd_roller.py
@@ -132,11 +132,14 @@
 class Commit:
     rolls: List[Roll] = dataclasses.field(default_factory=list)
 
-    def message(self):
+    def message(self, name: str | None = None):
         rolls = sorted(self.rolls)
 
+        if not name:
+            name = ", ".join(x.package_name for x in rolls)
+
         result = []
-        result.append(f'roll: {", ".join(x.package_name for x in rolls)}')
+        result.append(f'roll: {name}')
 
         if len(rolls) == 1:
             result.append('')
@@ -296,7 +299,7 @@
     change = api.auto_roller.attempt_roll(
         props.auto_roller_options,
         repo_dir=checkout.root,
-        commit_message=commit.message(),
+        commit_message=commit.message(name=props.roll_name),
     )
 
     return api.auto_roller.raw_result(change)