diff --git a/pw_build/facade.gni b/pw_build/facade.gni
index f134165..4beee92 100644
--- a/pw_build/facade.gni
+++ b/pw_build/facade.gni
@@ -30,6 +30,10 @@
 #   $target_name.facade: A private source_set that provides ONLY the API. ONLY
 #     backends should depend on this.
 #
+# If the target name matches the directory name (e.g. //foo:foo), a ":facade"
+# alias of the facade target (e.g. //foo:facade) is also provided. This avoids
+# the need to repeat the directory name, for consistency with the main target.
+#
 # The facade's headers are split out into the *.facade target to avoid circular
 # dependencies. Here's a concrete example to illustrate why this is needed:
 #
@@ -86,11 +90,6 @@
     }
   }
 
-  # For backwards compatibility, provide a _facade version of the name.
-  group(target_name + "_facade") {
-    public_deps = [ ":$_facade_name" ]
-  }
-
   _facade_vars = [
     "public_configs",
     "public_deps",