docs: fix refs to precompile source retention flag/attr in precompiling docs (#2419)

Regular md docs need the `bzl:` prefix. Without it, the string doesn't
render at all.
diff --git a/docs/precompiling.md b/docs/precompiling.md
index 9b2e816..a46608f 100644
--- a/docs/precompiling.md
+++ b/docs/precompiling.md
@@ -45,8 +45,8 @@
 included; the source `.py` files are not included.
 
 To enable this, set
-{obj}`--@rules_python//python/config_settings:precompile_source_retention=omit_source`
-flag on the command line or the {attr}`precompile_source_retention=omit_source`
+{bzl:obj}`--@rules_python//python/config_settings:precompile_source_retention=omit_source`
+flag on the command line or the {bzl:attr}`precompile_source_retention=omit_source`
 attribute on specific targets.
 
 The advantage of pyc-only builds are: