Updated `bzl_library` targets to have a more discoverable name (#1088)

diff --git a/rust/platform/BUILD.bazel b/rust/platform/BUILD.bazel
index 1b90cee..459b9fb 100644
--- a/rust/platform/BUILD.bazel
+++ b/rust/platform/BUILD.bazel
@@ -13,7 +13,14 @@
 )
 
 bzl_library(
-    name = "rules",
+    name = "bzl_lib",
     srcs = glob(["**/*.bzl"]),
     visibility = ["//rust:__subpackages__"],
 )
+
+alias(
+    name = "rules",
+    actual = ":bzl_lib",
+    deprecation = "Please use the `@rules_rust//platform:bzl_lib` target instead",
+    visibility = ["//rust:__subpackages__"],
+)